| Client: | Intel and Worldmax |
| Project: | The Mobile Bed |
| Goal: | To introduce the WiMAX network “aerea” of Worldmax in
Amsterdam. |
| Summary: | On June 17, passers-by in Amsterdam were stopped in
their tracks by a most unusual sight: a roving bed, fitted with a wireless WiMAX
internet connection. The bed was part of a demo for aerea, the first mobile
WiMAX 16e network in Europe, which Worldmax and Intel were showcasing that very
day in the RAI in Amsterdam. Thanks to aerea, the “occupant” of the demo-bed and
his companions could enjoy mobile entertainment on their laptops via a robust
wireless internet connection while roving the streets of Amsterdam.
Worldmax and Intel used this bed to demonstrate in an eye-catching and comical
way how easy it is for WiMAX users to get “entertainment on the go” wherever
they happen to be in the city.
|
| Role MCS: | To organize all the logistics for the roving bed,
to set up the press conference and assist the press. |
| Results: | Reports in the national and regional press and
other media across the country. Not just in print and online, but also on radio,
TV and the national News. The video that was run that day at the request of
Intel and MCS was placed on various websites and YouTube.. |